Oura Ring 4 Release Date, Expected Price, & Rumors

The war of the rings has just begun. With the Samsung Galaxy Ring launched and getting sold out within hours, wearable enthusiasts are wondering whether Oura will lag behind the smart ring arena.

Looking at Oura’s history, the Finnish company has been quick to update the hardware of its ring, with Gen3 being the most recent one. This brought me to wonder whether Gen4 will be launching soon. Or what else is Oura planning?

Lets uncover.

Oura Ring 4 Release Date

It is highly expected that Oura Ring 4 is going to be released in 2024. Initially, this was my assumption based on Oura’s history. However, Oura CEO Tom Hale made a few comments in an interview that pushed over the Oura Ring 4 release theory.

Oura Ring	Release Year
Oura Ring (First Generation)	2015
Oura Gen2	2018
Oura Gen3	2021
Oura Gen4	2024 (expected/rumored)

Oura was expected to launch the Gen4 ring in 2024. But it is almost mid-2024, and there is no official confirmation from the Oura team.

Moreover, I came across an interview where CEO Tom Hale said, “Our strategy has always been to release software features on a cadence of one a quarter that are really meaningful – like Cardiovascular Age. So it’s not necessarily about the generations of hardware.”

This statement made me reconsider the rumors of the Oura Gen4 release. Apparently, Oura CEO Tom Hale emphasized two things: one is “meaningful” updates, and the second is “it’s not necessarily about the generations of hardware.”

Tom Hale further added, “When we think about our next-generation ring, there are new things that might be enabled, but it’s really about the software when it comes to experience, insight, guidance, or coaching for a user.”

This statement leaves little room for doubt that Oura is not going to launch the Gen4 series anytime soon. Moreover, Oura recently announced two major features in Oura Gen3 – Cardio Capacity and Cardiovascular Age.

Considering the cutting-edge technology of the Oura Ring, whether hardware or software, I don’t think Oura is going to release Gen4 soon unless there is a major hardware update (like adding contactless payment).

But, again, the Samsung Ring is already in the market. With the Samsung smart ring as a competitor, Oura surely needs to add some major features to stay in the competition. As per my assumptions, the appearance of the Samsung smart ring is a huge blow to the existing smart rings, including the Oura Ring. Team Oura, brace yourself!

Rumored Oura Ring 4 Price

As for pricing, the Oura Gen3 is available starting from $299. If Oura Gen4 comes to market, I think it will match the pricing of its predecessor. Based on the rumored features, it can be speculated that the starting price for the Oura Ring 4 could be between $299 and $399.

For Gen3 subscriptions, users are already paying $5.99/month. It is expected that the subscription price will remain the same for Oura Gen4, too.

Oura Ring 4 Expected Features

Honestly, from forums and community sites, I found that Oura fans are eager to see some more advanced features in the Oura Ring. So, if the Oura Gen4 smart ring is in the development funnel, as an Oura user, I expect the following features should be included:

1. Contactless Payments

The acquisition of digital identity company Proxy in 2023 by Oura fueled the argument that maybe Oura Ring is considering introducing the contactless payment feature. Oura is mainly focused on health features; however, I would be truly happy if I could make payments with my favorite Oura ring, too!

2. Symptom Radar

If you are an iOS user, you might know about Oura Labs. Here, Oura is testing a new feature, “Symptom Radar,” that will monitor the biometrics and warn users of potential health issues. I assume that this feature could be introduced soon in Gen4.

3. Proactive Insights

It is expected that Oura will improve holistic insights. Oura has already introduced an AI-powered wellness advisor. I hope the Oura AI coach becomes more proactive in Gen4 and starts making sense of my health data rather than just simply stating when my body needs rest.

4. Improved Health Sensors

Oura Gen3 comes with Infrared photoplethysmography sensors (PPG), a Negative Temperature Coefficient (NTC) sensor, and a 3D accelerometer for movement. The accuracy level of all three sensors is expected to have some significant improvements in Gen4.

5. Notification Alert (Ring Vibration)

It would be great if Oura Ring Gen4 introduce a notification alert in the ring. The ring may blink lights whenever a user receives a message, notification, or call in the connected smartphone. It will decrease the screen time more.

Frequently Asked Questions

Wrap Up

Being an Oura Gen3 user, I have never been disappointed with the ring’s features. However, that does not mean that there is no need for improvements. For instance, in the Gen4 Oura, I’m looking forward to experiencing improved sensors (for activity tracking mainly), contactless payment, symptom radar, and notification alerts.

It’s just a matter of time before the Samsung smart ring can challenge the crown. Is Oura preparing Gen4 as a hidden card? Stay tuned until I find the answer for you!