What Is The Best Place To Buy Oura Ring?

Whosoever is thinking about ordering the Gen3 from Oura’s official website needs to think again. Many buyers have complained about delayed deliveries and that’s exactly why you should consider other options to buy your Oura ring.

Lucky for you I have gathered all the information you need. There are many marketplaces, both online and offline. You truly have plenty of options to choose from, so don’t worry. Go through the article and figure out which would be the best option for you.

Purchase Oura Ring From The Official Website

Since I bought my Oura Gen3 directly from the Oura website, I can tell you that this process is super easy. However, the Oura official site delivers to limited regions only. Therefore, first, check whether your location is included in Oura’s delivery regions.

North America	Africa & Middle East	Asia-Pacific	Europe
Canada	Saudi Arabia	Australia	Åland Islands
United States, excluding US territories	United Arab Emirates	Japan	Austria
		New Zealand	Belgium
		Singapore	Bulgaria
		South Korea	Croatia
			Cyprus
			Czech Republic
			Denmark
			Estonia
			Faroe Islands
			Finland
			France
			Germany
			Greece
			Greenland
			Guernsey
			Hungary
			Ireland
			Italy
			Jersey
			Latvia
			Lithuania
			Luxembourg
			Malta
			Monaco
			Netherlands
			Norway
			Poland
			Portugal
			Romania
			Slovakia
			Slovenia
			Spain
			Sweden
			Switzerland
			United Kingdom — Great Britain
			United Kingdom — Northern Ireland

Note: You can buy only Gen3 rings from Oura’s official website. Gen2 rings are no longer available.

Here are the steps to order Oura Ring from the official website:

1. Open the Oura official website.
2. Click on Shop.

3. Next, on the product page, select Choose your Oura Ring.

4. Choose your style – Heritage or Horizon. Then click on Choose your finish.

5. Next, choose the color for your ring and click on Choose your Size.

6. Now you can select “Order a Free Sizing Kit” or “Choose your Size” depending your preference.

7. After selecting the sizing option, click on Add to Cart.

8. An Add–ons will pop up for Oura membership. You can add membership from here or skip the offer by clicking on Skip This Step.

9. You will be directed to the cart. From here, Proceed to Checkout.

10. Add the delivery address and click on Next: Billing Address.

11. Add the Billing Address and click on Next: Payment.

12. Enter payment details and then proceed to payment.

Payment Methods Accepted By Oura

• PayPal
• Credit card or debit card (valid) issued by Visa, Mastercard, or American Express
• FSA or HSA debit card (must be valid and US residents are applicable only)
• Google Pay (US payments)
• Apple Pay (US payments)
• Affirm financing (US residents applicable only)
• The Oura gift cards (US only)

Find Oura Retailers Worldwide [Online & Offline]

Countries	Stores	Online/Offline
US	Amazon	Both Online and Offline
	Target	Both Online and Offline
	Best Buy	Both Online and Offline
Canada	Amazon	Both Online and Offline
	Best Buy	Both Online and Offline
Japan	Amazon	Online
	SoftBank	Both Online and Offline
UK	Amazon	Online
	John Lewis	Both Online and Offline
Denmark	Amazon	Online
	Elgiganten	Both Online and Offline
Finland	Amazon	Online
	Gigantti	Both Online and Offline
	Elisa Kulma	Offline
Norway	Amazon	Online
	Elkjop	Both Online and Offline
Sweden	Amazon	Online
	Elgiganten	Both Online and Offline

Amazon

Amazon delivers Oura Ring around the world (covering most countries). Even though, Oura’s official site delivers only to specific countries in the Asia-Pacific region; if you are not from these countries, you can still get your Oura Ring delivered if you use Amazon.

However, it will cost you extra shipping charges, and the delivery time may take longer (depending on the location you are staying in).

Buying Oura Ring on Amazon is really cool since they credit the amount of the kit that can be used to purchase the Oura Ring from the same Amazon account.

Besides, I checked that Oura Ring bought from Amazon can be returned by following Amazon’s return and exchange policy. However, before returning the Oura Ring, my suggestion is to cancel Oura membership, or it will continue charging you for an app subscription.

Target

Target is only available in the US. If you are looking forward to buying Oura Ring offline, and you live in the US, try Target stores nearby. You can also order Oura Ring from Target online and receive it at home, but you can also pick up the ring from nearby Target physical stores.

Before purchasing the Oura ring from Target, I always encourage you to purchase ring sizing kits worth $10. This investment will be reimbursed with a $10 Target gift card that you can use to purchase your Oura Ring.

Many customers complain for longer delivery time. However, the Delivery time varies depending on your location.

• If you buy an Oura ring from Target, you can return it to the physical stores if it fulfills Target’s return policy. Usually Target’s return duration is around 90 days, however, I think it will be only 30 days for Oura. Please confirm it from the nearby store.
• If you buy it online, you must return it within 30 days of receiving it.
• If you used Target RedCard to pay for the Oura Ring, then you will have additional 30 days to return the ring.

Best Buy

Best Buy physical stores are available in the US and Canada. One of my friends bought Oura Ring offline from the Best Buy physical stores, and she had a good experience. However, if you order online from Best Buy, it can add extra shipping costs to your Oura Ring purchase.

Besides, your Oura Ring may take longer to deliver, depending on which location you are staying in. Oura Gen3 sizing kit is now available in Best Buy for $10. But the best part is this purchase comes with a free $10 gift card, just like Target, that you can further use to buy Oura Ring!

One of my friends visited Best Buy stores and noticed they offer the opportunity to touch and see the Oura Ring. Also, a ring-sizing tool is available in the Best Buy physical store. Anyone can try the ring-sizing tool and then purchase the ring directly from the Best Buy store.

Oura Ring, which is bought from the Best Buy physical stores, can be returned to the same shop (within 30 days from purchase).

Moreover, you can purchase the Oura Ring from Best Buy online and the official Oura site and then pick it up from the Best Buy store.

Elkjop

Oura ring is available in stores in Norway too, in Elkjop. Presently, there are 400+ Elkjop stores in Norway. Anyone can visit Elkjop stores and place an order for an Oura Ring. You can also buy Oura Gen3 from Elkjop online. The sizing kit will cost NOK 100. Besides, the delivery time may take longer, and customers may have to pay extra shipping costs.

Elkjop customers have to exchange or return Oura rings through the Elkjop stores by following their return policy (must be within 30 days from purchase).

Elgiganten

Elgiganten stores in Denmark have finally made it possible to buy Oura ring in stores, in Greenland as well. Additional shipping costs could be added. Sadly, the sizing kit for Oura is not free here, it will cost DKK 50.

Elgiganten stores are also available in Sweden. One of my Swedish friends bought Oura Gen3 via Elgiganten online and got the ring delivered to the doorstep.

If anything goes wrong, the Oura ring can be returned to the same Elgiganten store. However, the purchaser has to follow Elgiganten’s return policy.

Gigantti

Oura being a Finnish brand, had to make the Gen3 available to the local people. People from Finland can visit Gigantti to purchase Oura Gen3 rings or order online on the Gigantti website. There are 42 Gigantti stores scattered in all over Finland, so plenty of options to choose from.

The sizing kit here will cost around €10; however, just like in other stores, you will get a discount on Oura ring’s purchase later.

Elisa Kulma

Oura Ring is also available in Elisa Kulma stores in Finland. There are 70+ Elisa Kulma stores in Finland including four stores in Helsinki only.

In these stores, you can check out the Oura sizing kit and buy your Oura Ring. However, there is no online order placement opportunity. If you want to return the Oura ring for some reason, you have to follow Elisa Kulma’s return policy, and clear all your queries by visiting the stores only.

John Lewis

John Lewis is a popular retail chain that has stores across the UK. If you want to buy Oura Ring in London, find a John Lewis store nearby. You can easily pick your Oura ring from there. Besides, you can purchase Oura Ring from John Lewis online too.

The ring sizing kit is not free here. You have to pay £10 for the Oura sizing kit. You can make a purchase online and have it delivered to your doorstep or pick up the ring from the John Lewis physical store. However, the shipping time may take longer, depending on availability. But I think it will still be better than ordering the ring from Oura’s official website.

SoftBank

SoftBank is the official retailer of the Oura ring in Japan. If you are currently in Japan, you can visit any SoftBank physical store nearby and buy your Oura Gen3 Ring. You can also buy Oura Ring online and pick it up from the SoftBank store.

I found that people are mostly purchasing Oura rings in Japan through SoftBank online. However, if there are any Yodobashi & Bic Camera (authorized SoftBank retailers) nearby, you can buy the Oura Ring from these retailers, too.

Frequently Asked Questions

Wrap Up

I genuinely recommend buying the ring if it is available in your country via a store because there’s just somewhere you can go and clear all your doubts. Since the ring is available locally, there will be fewer shipping delays.

I get it if you don’t have any option since Oura ring isn’t directly available in a lot of countries. Then you can either choose Amazon, or order from the official website.